Franchise Email Marketing Best Practices in 2023

Tried every franchise marketing strategy but cannot gain potential franchises’ attention? Why not turn over to franchise email marketing ?

The average return on every $1 spent on email marketing is $42, an ROI of 4200%. (DMA, 2019). Shouldn’t you apply the below guide to your business? Isn’t that powerful to hear? Definitely yes!

There are innumerable advantages to franchise email marketing, but the one at the top of the list undoubtedly is that it keeps your franchise business multiplying. Email marketing gives you not only customer loyalty, but also steady repeated franchise closures.

Your ability to effectively deliver meaningful and purposeful emails to prospects and consumers will determine whether your email marketing plan brings you the above ROI. Most of the email marketing statistics assure positive returns to the marketer.

I’ve answered most of your questions regarding email marketing for franchises in this article and provided suggestions and ideas for carrying out the various processes needed in a successful email marketing campaign. Let’s get started with franchise email marketing!

Using Franchise Email Marketing to Grow your franchise business

Adding email marketing into your marketing strategies for franchise business requires determination. Determining which medium matches your business requires extensive research and man-hours to be invested.

It’s a bad idea to send a commercial email to strangers. To stay on the legal side of the law, combine email with at least one other media when establishing relationships with potential consumers.

Email marketing + other franchise marketing strategy

One of the best ways to maximize your overall return on marketing dollars is to use franchise email marketing for targeted and verified franchise leads . Here’s how you can use targeted lead generation to your advantage.

I assume you have a website and social media pages. If you don’t, feel free to drop me a message, I will be more than happy to help with these.

Build an email list using the contact form on your Website

Simple Forms can be created on a website using wordpress or html to build a franchise email list and then used to bring relevant traffic to it.

The sign-up process should be simple and include all of the information you need about your customer to help you design your email campaigns.

Even a pop-up can be helpful at times. Generally, have your sign-up form visible on your internet page, whether it’s floating or on many pages of your site.

Franchise Email list building with Link to a form in your signature

You communicate with a large number of people through personal or corporate email. The signatures of the emails you send or receive daily can include a link to your form.

Build email list Social media- form on your page

Facebook,Linkedin and other few social media mediums allow you to post a sign-up button on your page used to build an email list. Alternatively, you can use social media posts to bring people to your form by sharing a link.

Franchise Email list with Lead Magnet

Why do people sometimes share their contact information with you?

If you give someone a freebie, they might give you their contact information. Freebies can be in the form of a pdf, guide, video, tutorial, ebook, or anything relevant to your business. The offers or freebies should be suitable for your company’s purpose or product.

I will recommend franchisors to offer their products or services as freebies as a Lead magnet for their potential franchises, resulting in their leads experiencing their extensive services. After that, this relationship can conclude with a franchise deal agreement soon.

This lead magnet can be an email list-building tool and franchise sales tool too.

Build an email list with Facebook ads

You can run lead-specific Facebook advertisements, and if people fill out your lead form, you might acquire the information. This method is the most effective way to get leads.

People interested in the advertisements will only fill out your lead form; however, this may be expensive, and you will have to spend money.

Wherever you mention your form, whether through a landing page or a website, that form should include a clear message stating what you would deliver in return if you provide your email address; in that form, you’ll have to share highlights from your email marketing campaign.

Branding your message across all mediums

Your emails are more likely to receive reasonable responses from subscribers when they can recognize your brand.

When the substance of each franchise sales mail is relevant to them, they have a sense of belonging, which will build relationships and customer loyalty. To guarantee that each message incorporates design aspects that become recognizable to your audience when several communications are sent, plan all of your marketing emails as if they were a single unit.

Here are some branding ideas to help you create a consistent appearance and feel across all of your marketing emails.

a) Make your franchise brand recognizable and readable in various print and digital mediums, using color schemes that work well both online and offline.

In general, your company name,brand name,logo and colors should look consistent on

• Signs
• Order forms
• Email sign-up forms
• Your Website
• Receipts
• Business cards
• Emails
• Your email signature
• Online directories
• Your blog on website

b) When repeating messages in multiple mediums, make sure the following elements are formatted consistently in your emails.

• Fonts
• Layouts
• Images
• Headlines
• Contact information
• Calls to action

#3 steps of franchise email marketing strategy

1. Identify your best franchise email copy and the ideal audience for it.

2. Use the medium best suited for your audience and email to deliver your audience.

3. Evaluate your results and apply what you’ve learned and more refined techniques. To determine your following email, apply marketing principles.

Basic Marketing Principles to Your Email copy

When it comes to persuading customers to spend money on your franchise business opportunity, there are two main messages to convey

Investors are unfamiliar with your products or services and business opportunity.

• Your task is to educate franchise buyers about your products or services.
• Your industry growth and demand for your products or services.
• Your task is to persuade investors that your company is the greatest in the industry amid competitors’ options.

Choosing the best content for your franchise email copy

Email is a powerful marketing tool, but you can’t just send the identical mail repeatedly and expect it to generate franchise sales.

Clear and straightforward emails are by far the most outstanding choice for email content, but at the very least, your franchise emails should contain the following information for your customer.

Choosing the design of your email copy

Images and colors, for example, are critical design aspects in every email since they can either confirm or change the reader’s perception of your text.

• You can assume yourself as a subcriber.
• Ask yourself Which type of email would you like?
• A plain or attractive one?
• Of Course attractive. It’s why your email needs to be attractive.

Why are your franchise opportunity fairly priced ?

A value proposition is a statement that explains why investors should pay for your franchise business. A strong value proposition convinces them that your business opportunity is the best at solving a problem or meeting a desire or need.

Support your value proposition

Value propositions rarely encourage people to make impulsive purchases on their own. You’ll almost always need to back up your value offer with extra data to persuade customers to act.

You can include your franchise facts and your value proposition in a single email copy, or you may require many support messages sent over time.

Call for action

A call to action is a response to your marketing activities from your customer to receiver of your franchise promotional email.

People discard emails after reading them if they aren’t instructed what to do next. Therefore calling for action is critical.

For example, one can offer freebies such as getting a free cup of coffee if you print this e-card and bring it with you.

Key Franchise Email Marketing Metrics

Email marketing for franchisees is a lengthy process requiring analysis at every stage. There are matrices of numbers where there is analysis. The critical metrics in email marketing are as follows

1. Open rate

The available rate is the percentage of people who open your email. The open rate should be as high as possible.

2. Click rate

The click rate refers to the number of persons that opened and interacted with the email.

3. Bounce rate

The bounce rate refers to the number of emails sent but did not reach a customer’s inbox. Two factors cause bouncing.

Bouncing is of two types.

a) Soft bounce

A soft bounce indicates a server or technical issue. Emails can be resent from this location.

b) Hard bounce

Wrong email address causes a hard bounce. Emails are not resent from this location.

4. Unsubscribe rate

The number/ percentage of persons who have unsubscribed the emails. One can work on the problems why people have unsubscribed their mails and resolve them.

How to improve franchise email open rate?

• Formula of Open rate = (total unique opens ÷ total recipients) x 100
• Total recipients – how many email addresses are on your mailing list.
• Complete unique opens – how many recipients opened your email.

The primary objective of sending an email is that your receivers should open it. For improved open rates, testing plays a significant role.

You can improve your open email rate by considering the following

• Catchy or to the Point Subject Line – Emojis, Longer, shorter length.
• Test-Preheader Text, Sender Name, Sender email, send day, send time, etc.
• Closely work for previews-on mobile devices.
• Email content should be relevant to your Subscribers.
• Segmentation of Subscribers.

You can also improve your email open rate by email validation, a process of verifying email before sending to your list. To know more, what is email validation.

Benefits of Email Marketing

The benefits of franchise email marketing do not end with the expense. For both your email marketer and company and the consumers who request and receive your emails, email marketing has some advantages over other kinds of direct marketing.

Demanding prompt action

You won’t have to wait long to determine whether an email got delivered. It doesn’t take long for your audience to take immediate action after opening an email because receivers may respond to an email with a single mouse click.

Quick activities includes

• Opening and reading the email
• Clicking a link
• Clicking a Reply button
• Forwarding
• Printing the email
• Saving the email

Gathering Feedback

Emails are simple to respond to, and many customers enjoy sharing their thoughts when it is simple.

Franchise Email feedback is divided into two categories

Stated email feedback happens when someone.

• Fills out an online form
• Fills out an online survey
• Sends a reply

Behavioral email feedback happens when you track

• Clicks on links
• Email open rates
• Emails forwarded to friends.

If you aren’t receiving replies and feedback from your emails, you probably aren’t asking from your email list subscribers.

Staying top-of-mind

Your prospects and customers may even establish an inbox on their desktop with your company name and begin filing your emails for future reference if your content is valuable enough to retain.

Your email is transmitted anew when they pull them out and reread them.

Here are some examples of how email can be used to keep things top-of-mind and for future reference

• Archive your email newsletters on your Website.

• Ask people to save your emails to a folder in their email program.

• Ask people to share your emails through the post

• Print your emails and place them in a flipbook on your counter so you

• Can refer back to recent offers and show samples of the value of your services

• Building a Email list consistency.

What is Email marketing software platform?

Franchise Email marketing software platform is a software that helps businesses to send and manage email campaigns. It can be used to create, send, track, and analyze email campaigns. The Franchise Email marketing software can also be used to manage subscribers, send reminders, and track engagement.

Franchise email marketing software is the same email marketing software or email service provider for other businesses.

I will elaborate more on email marketing for small business and franchisors.

Why you need Franchise Email Marketing Software

The days of sending a single email and blind-copying hundreds of others are gone. Spam filters, firewalls, rubbish folders, and consumer distrust are all reasons to seek support with your email strategy from pros.

Email marketing software acts as a lead generation system with which you can email your franchise leads over time.

The most potent and effective way to increase your franchise leads is email marketing software.

You can do a lot more with your email marketing using an email marketing softwares than you could on your own.

Benefits of Email Marketing software

1. Give your business a professional look

2. Better email copy design and outlook

Email marketing softwares offer template-creation wizards for a cheap cost that allows you to control all of your design aspects. They provide professional services to assist you with semi-custom designs or let you entirely outsource and personalize your template designs.

Newsletters, Promotions, Announcements, Press releases, Event invitations, Greeting Cards, and Business letters are some of the templates email service providers offer.

3. Content assistance

Email marketing service providers(ESP) want you to succeed because you will most likely reward them by remaining loyal customers if your emails are successful.

Many ESPs have resources to assist you in developing your content and implementing best practices. They will teach you how to do things the right way.

ESPs can provide you with valuable customer preference data that would be too costly or hard to collect on your own. ESPs handle many emails on behalf of their clients and are skilled at remaining current with consumer preferences and professional standards. Some ESPs are eager to offer their information to improve the effectiveness of your emails.

4. Keep your marketing legal

Current email legislation must be incorporated into ESPs so that clients can easily comply. Reputable ESPs go above and above the minimum legal requirements, adhering to higher professional standards in line with consumer desires.

5. Help you with logistics and reporting

ESPs can assist you in managing the data and feedback generated by your email strategy.

6. Subscriber information storage and retrieval.

Deliverability reports Subscriber and unsubscribe requests are handled automatically.

You are tracking information on emails that have been banned or bounced.

Best Email Marketing Software

I have for you list of best franchise email marketing service providers.

1. ActiveCampaign

Pricing

• 500 contacts: $15/month
• 1,000.: $29/month
• 2,500: $55/month
• 5,000: $99/month
• 10,000: $155/month
• 50,000: $345/month

Pros

• Automated workflows
• detailed reporting
• high deliverability
• no migration fees

Cons

The number of options available can be daunting.

2.Constant Contact

Pricing

• 500 contacts: $20/monoth
• 2,500: $45/month
• 5,000: $65/month
• 10,000: $95/month

Pros

Deliverability rates are high.

Cons

• Price-to-performance ratio is meager
• Automation is limited
• A redesign of the interface and templates is required.

3.GetResponse

Pricing

• 1,000 cont: $15/month
• 2,500: $25/month
• 5,000: $45/month
• 10,000: $65/month
• 50,000: $250/month

Pros

• Conversion funnel function
• Design and spam testing
• Intelligent list automation

Cons

Deliverability

4.Aweber

Pricing

• 500 contacts: $0/month
• 500 contacts: $19/month
• 2,500: $29/month
• 5,000: $49/month
• 10,000: $69/month
• 25,000.: $69/month

Pros

• Tools for list management
• sales tracking
• customer service

Cons

• Editor bugs
• Deliverability concerns
• High pricing and unfair subscriber count

5.ConvertKit

Pricing

• 1,000 contact.: $0/month
• 300: $15/month
• 1,000: $29/month
• 3,000: $49/month
• 5,000: $79/month
• 10,000: $119/month
• 25,000: $199/month

Pros

• Editor for landing pages
• flexible subscriber management
• excellent deliverability
• Free for first 1000 contacts,good option for startup franchisors.

Cons

• It’s expensive
• There aren’t many design alternatives.
• The depth of the reports is insufficient.

6.Mailchimp

Pricing details

• 2,000 contacts: $0/month
• 2,500: $30.99/month
• 10,000: $78.99/month
• 30,000: $230/month
• 50,000: $270/month

MailChimp is Email Marketing expert,they have Nailed it .

Pros

• Comprehensive reporting
• a generous freemium plan
• a fantastic drag-and-drop email builder
• Better pricing and email marketing for small business

Cons

• Paid plans are more expensive.
• the free plan has no consumer support

7.MailerLite

Pricing

• 1,000 contacts: $0/month
• 2,500: $15/month
• 5,000: $30/month
• 10,000: $50/month
• 15,000: $75/month

Pros

• Free for 100 contacts
• Simple to Use
• Editor for landing pages
• Excellent dependability

Cons

Some professional features are missing

8.Sendinblue

Pricing

• 300 emails/day: $0/month
• 40,000 emails: $25/month
• 60,000: $69/month
• 120,000: $65/month

Pros

• Plans at a low cost
• solid automation
• SMS marketing options available

Cons

• Poor variety of email templates in the email builder
• overall usability

Email Marketing is most Effective Marketing Channel

Wrapping up

When used in conjunction with the right approach, Franchise Email marketing may yield fantastic benefits for your company. This franchise marketing strategy will help you understand the importance of email in the marketing industry, allowing you to commence your email campaign on the right foot.

You can do significantly more with your email marketing using the above Email Marketing Services than you could on your own.

I believe you will spend thousands of dollars with franchise consultants and their marketing services. Better to use these Email marketing services and softwares and build your brand at a fraction of the cost. The idea of franchisedeck is to educate franchisors and franchisees in all aspects of the franchise business.

This email marketing guide aims to save your money and reduce your franchise acquisition budgets, thereby decreasing the franchise fees and royalties. This way, all franchisees achieve ROI even faster.

What are your thoughts on Email Marketing Services and whether or not they are used? If so, which Email Service Provider do you believe is the best fit for your company?

Please leave a comment if you have any questions or suggestions on email marketing.